YOUR EDUCATOR
AMY FOXE
BRANDS IVE WORKED WITH
ELLEEBANA
Leading Educator Australia and over seas.
BRONSUN
Educator and training program creator.
JAXWAX
Trainer online and in person.
BAZ LUHRMAN
Pesonal stylist for brows, tanning, advisor.
my approach
Hi, I’m Amy — Master Educator and founder of Beauty Expressed.
With over 24+ years in the beauty industry, I’ve worked behind the chair, behind the scenes, and inside classrooms across Australia — helping thousands of women turn their skills into real, sustainable businesses.
But what I care about most isn’t just how well you perform a service…
It’s who you become in the process.
Because building a beauty business isn’t just about lashes or brows —
it’s about confidence, direction, and knowing how to actually make it work.
MY APPROACH
I don’t just teach techniques.
I teach you:
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how to create an experience clients come back for
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how to charge properly and understand your numbers
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how to grow without burnout or confusion
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how to trust yourself and back your decisions
This is where skill meets strategy — and where your business starts to feel real.
MY STORY
My journey started in the UK, working alongside Elton John’s hairdresser — where I first fell in love with the industry and the people in it.
From there, I went on to:
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open beauty stores on the Gold Coast
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build and run a makeup school with industry professionals
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become Head Educator for Elleebana, travelling Australia to train artists
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create programs for government schools
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judge and contribute to international lash competitions
And through all of that…
One thing became clear:
So many talented women struggle — not because they’re not good enough, but because they don’t have the right guidance.
That’s why I do what I do.
WHAT I BELIEVE
I could teach you one thing, it’s this:
✔ Your mindset will build or break your business
✔ You cannot “wing it” with your finances
✔ Every setback is part of your growth — not a sign to quit
✔ The people you surround yourself with matter more than you think
And most importantly…
You don’t have to do this alone.
AWARDS
Qualifications & Certifications
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TAE – Government Certified Trainer
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Diploma of Beauty Therapy
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Elleebana Educator Certified
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Bronsun Dye Certified
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SHB Eyelash Extensions
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Volume & Mega Volume Certifications
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Lash Photography – Maggs Lashes
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Ongoing advanced education
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Awards & Recognition
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Elleebana Lash Lift Finalist Australia (2021)
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Lash Open Educator of the Year – 2nd Place (2020)
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Lash Style Championship Judge (2023)
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GCGIB Service Excellence Merit Award
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Multiple industry nominations for education & impact
MY TASTE
Best advice I live by
Don’t give up. Even on the hard days — especially on the hard days.
What keeps me motivated
I genuinely love what I do. When you’re passionate, it stops feeling like work — but that doesn’t mean it’s always easy. Growth comes from showing up anyway.
A little fun fact
Mexican food, a lychee martini, music lover. (metal enthusiast)